I led art direction for World’s Finest Chocolate’s Spring 2025 campaign, built around the message: “It’s the sure thing.” We positioned the brand as the effortless answer to fundraising—reliable, proven, and refreshingly simple.

Inspired by the idea of a “get out of fundraising free” card, the visuals were playful, colorful, and confident. Bright palettes, friendly typography, and clean layouts made success feel easy and inevitable. The campaign resonated nationwide, turning fundraising from a chore into a win.